samedi 6 février 2016

Spam Referrer : fake traffic and infernal bounce rate !

Today, as i was looking to one of my website's statistics, I found an important trafic coming from referral websites  with a bounce rate close to 100%. After some investigations and the advices of Guillaume Eouzan from the Mindfruit agency, it happen to be spam referrer that is growing since the 2015's summer.

I did some research and had a deep look to my Google Analytics accounts and saw that some referral domains came really often on different websites, always with that awfull bounce rate. That's why I thougt it would be interrestic to write a little article to exchange on the subject and propose the solution I found to prevent and protect from Spam Referrer.

How to know if I'm attacked by Spam Refferal ?


Spam Referrer : from which websites to protect ?



The list of websites attacking you with spam referrer can be found (or guessed) in your Google Analytics account looking to how your bounce rate is composed. To find this list, loggin to your Analytics account and follow the indications :

  • In the « Acquisition » pannel, go to « Presentation ». You will find there your trafic sorted by acquisition channel : paying trafic (Adwords), organic (natural SEO), direct (access by the url), social (social networks) and… Referral, the one that is interesting us today. I put you an exemple found on one on my websites (here a non-merchand). On this page we clearly see Spam Referrer with a bounce rate 20 times superior to the average bounce rate on the other acquisitions channels… This spam referrer situation is sky rocketing the general bounce rate on this website by somthing close to x3… Embarassing !

  • Then clic on « Refferal » to access the list of websites generating traffic on your account. You can have a first guess of which websites could be spam referrers looking to the individual bounce rate... Spam Referrers are generally generating traffic with a bounce rate close to 100%.


    Here it is... You can know guess your Spam Referrer list indicating which websites are injuring your Google Analytics statistics ! Then you could check what is told about that websites on the Internet and see if they truly are spam referrers or if you have a quality problem on your website's content ;-)

Websites known as Spam Referrer :

I had been able to find some lists presenting websites known as Spam Referrer, I don't want to blame them without more investigations… But as I found some of them in 7 of 10 the 10 Google Analytics accounts I studied today, I chose to block that urls. You will find at bellow the list I used referring to the articles at the end of the post and the urls found in my GA accounts.


How to protect from Spam Refferer?

How to protect your stats from Spam Referrer on Google Analytics :


To block url you identified as Spam Referrer, get connected to your Google Analytics account, once your logged :

  • Clic on the « Admin » link in the principal menu
  • Get to the « Referral Website Exclusion » via the « Tracking Informations » button in the Admin pannel













  • Now you could exclude websites from you Google Analytics stats by adding their urls one by one. Indicate every website you want to be protected from !

    • How to protect from Spam Refferer using Htaccess file :

    It seem to be several ways (or codes) to protect you from Spam Referrer (deflecting, blacklisting, pluggins), you will find all of that methods presented in the sources articles at the end of the post or having a quick search on the Internet. I personally chose (but it's up to you) to use a basic htacess pice of code looking like :
    RewriteCond %{HTTP_REFERER} websiteurl.com [NC,OR]
    RewriteRule .* - [F]

    Which lead me to use the following code in my .htacess file (be carrefull, modify your htacess file only if you know what you are doing)

    ## SITE REFERRER BANNING
    RewriteCond %{HTTP_REFERER} cadf\.ly [NC,OR]
    RewriteCond %{HTTP_REFERER} black-friday\.ga [NC,OR]
    RewriteCond %{HTTP_REFERER} boost-my-site\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} cyber-monday\.ga [NC,OR]
    RewriteCond %{HTTP_REFERER} hosting-tracker\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} quit-smoking\.ga [NC,OR]
    RewriteCond %{HTTP_REFERER} ranksonic\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} santasgift\.ml [NC,OR]
    RewriteCond %{HTTP_REFERER} traffic2cash\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} traffic2cash\.xyz [NC,OR]
    RewriteCond %{HTTP_REFERER} w3javascript\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} website-stealer-warning.hdmoviecamera\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} website-stealer.nufaq\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} website-stealer.nufaq\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} claim61056260.copyrightclaims\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} googlemare\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} o-o-8-o-o\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} semalt\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Darodar\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Priceg\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} 7makemoneyonline\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Buttons-for-website\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Ilovevitaly\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Blackhatworth\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Econom\.co [NC,OR]
    RewriteCond %{HTTP_REFERER} Iskalko\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} Lomb\.co [NC,OR]
    RewriteCond %{HTTP_REFERER} Lombia\.co [NC,OR]
    RewriteCond %{HTTP_REFERER} cenoval\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} humanorightswatch\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} simple-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} sharebutton\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} s.click.aliexpress\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} anticrawler\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} site12.social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} adcash\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} adviceforum\.info [NC,OR]
    RewriteCond %{HTTP_REFERER} anticrawler\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} blackhatworth\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} cenokos\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} cityadspix\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} edakgfvwql\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} gobongo\.info [NC,OR]
    RewriteCond %{HTTP_REFERER} iskalko\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} kambasoft\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} luxup\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} myftpupload\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} prodvigator\.ua [NC,OR]
    RewriteCond %{HTTP_REFERER} resellerclub\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} savetubevideo\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} screentoolkit\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} seoexperimenty\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} slftsdybbg\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} socialseet\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} superiends\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} vodkoved\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} websocial\.me [NC,OR]
    RewriteCond %{HTTP_REFERER} ykecwqlixx\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} 76brighton\.co\.uk [NC,OR]
    RewriteCond %{HTTP_REFERER} paparazzistudios\.com\.au [NC,OR]
    RewriteCond %{HTTP_REFERER} powitania\.pl [NC,OR]
    RewriteCond %{HTTP_REFERER} sharebutton\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} tasteidea\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} descargar-musica-gratis\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} torontoplumbinggroup\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} cyprusbuyproperties\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} 4webmasters\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} ranksonic\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} best-seo-solution\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} get-free-traffic-now\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} googlsucks\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Buttons-for-your-website\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} Best-seo-offer\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} offers.bycontext\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} www1.social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} website-errors-scanner\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} free-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} theguardlan\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} buy-cheap-online\.info [NC,OR]
    RewriteCond %{HTTP_REFERER} iloveitaly\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} iloveitaly\.co [NC,OR]
    RewriteCond %{HTTP_REFERER} sexyteens.hol\.es [NC,OR]
    RewriteCond %{HTTP_REFERER} anal-acrobats.hol\.es [NC,OR]
    RewriteCond %{HTTP_REFERER} ^(www\.)?([a-z0-9-]+)\.social-buttons\.com$ [NC,OR]
    RewriteCond %{HTTP_REFERER} site32.simple-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} shopping.iLoveVitaly\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} iLoveVitaly\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} shopping.iLoveVitaly\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} darodar\.comredirect [NC,OR]
    RewriteCond %{HTTP_REFERER} darodar\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} blackhatworth\.com [NC,OR] 
    RewriteCond %{HTTP_REFERER} priceg\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} s.click.aliexpress\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} event-tracking\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} guardlink\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} sitevaluation\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} www.event-tracking\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} best-seo-offer\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} 100dollars-seo\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} www10.free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} webmonetizer\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} forum.topic64196891.darodar\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} dailyrank\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} forum.topic63212415.darodar\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} comarch\.ru [NC,OR]
    RewriteCond %{HTTP_REFERER} www2.free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} forum.topic64295261.darodar\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} www1.free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} www5.free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} semaltmedia\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} www6.free-social-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} guardlink\.org [NC,OR]
    RewriteCond %{HTTP_REFERER} site3.free-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} site4.free-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} buy-cheap-online\.info [NC,OR]
    RewriteCond %{HTTP_REFERER} site1.floating-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} domination\.ml [NC,OR]
    RewriteCond %{HTTP_REFERER} site6.free-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} webmonetizer\.net [NC,OR]
    RewriteCond %{HTTP_REFERER} success-seo\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} site3.floating-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} site5.floating-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} site4.floating-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} floating-share-buttons\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} success-seo\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} e-buyeasy\.com [NC,OR]
    RewriteCond %{HTTP_REFERER} 4webmasters\.org [NC]
    RewriteRule .* - [F]

    I hope that this little post could help you fighting this undying phenomen.

    Sources :
    https://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics/
    https://raventools.com/blog/stop-referrer-spam/
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    jeudi 4 février 2016

    Twitter : which tools to manage your influence ?

    Which tools to manage your Twitter account ?


    1) Determine the perfect time to Tweet


    This tools will allow you to find the best time to post your Tweets according to your audience.
    Twetriod allow you to analyze when your followers are connected to Twitter and when they see your Tweets. It's a nice tool that you may use combined to an interactions analysis tool that will tell you more about your likes et retweets.




    2) Planify your posts


    You can use this tools in order to program your Tweets
    With Buffer, connect every one of your Social Media accounts and planify your publications just as you wish.














    3) Find influencers in your field

    How to reach influent profiles on Twitter ?

    Klout will show you the most famous experts of the field you want (communication, marketing, social media, search engine optimisation...) according to his ranking algorism (Klout Score).



    Klear allow you to search for influencers categoried by "field of expertise" and geographical zone.



    With Socedo, you can track influencers and follow them directly. This is a usefull and complete soft to analyze your follow-back and automate personnal welcome messages.





    4) Automate (and personalize) welcome messages


    This tools will allow you to configure #welcometweet

    Unfollowers can be used in order to program automatic posts to welcome your followers



    How to automate your direct messages ?
    Crowdfire will give you access to many possibilities such as automatized private messages that you could send to each new follower. Perfect to wish every follower of you a warm welcome on your Tweetline ;-)





    5) Monitor your Twitter account


    How to track and analyze my Twitter account's statistics ?

    Twitter Counter will give you some precious informations about your Twitter account's statistics. I'm sure you will find many usefull informations there in order to optimize your social media strategy.


    Some tools to go further


    6) Online keyword mention tracking


    Who is talking about you or your brand on the Internet ?

    Parameter some automatic alerts with Talkwalker Alerts. Just choose the Keywords you want to track on the internet (websites, blogs, forums...) , and your email adress in order to receive free alerts every time a webpage with your keywords is found on the Internet. 

     This tool doesn't work for social media mentions.


    Google Alerts are still available but this is not the best tool as it doesn't find as many content as competitors such As Talkwalker. But it's a free tool you can use additionnaly. 




    What is told about you on Social Media ?

    Track every mention of your Twitter account or keywords with Alerti. This tools is working really well on Twitter.


    Mention allow you to monitor every single social media in order to follow your "mentions" (account name, keyword...). This tool is also offering a premium paying account with many features usefull to analyze and manage your global e-reputation.




    7) Outils de e-réputation

    What is your online influence ?

    Klout is a popular tool measuring de online influenceof your social media accounts. Once you will have connected your accounts (Facebook, Twitter, Instagram, Linkedin...),  this tools will calcul your "Klout Score", from 0 to 100 in order to inform about your popularity score on social medias.




    Kred seems to be the reference in online influence measuring. But I didn't had the time to test it, will soon be done ;-)



    What is told about you and your homonymes ?

    Yatedo is a monitoring tool I find quite efficient to track, qualify et save the mentions relative to a personnal profile or a brand term. It will also allow you to find your homonymes on the internet, on social medias, in Youtube's videos...




      8) All-in-One tools (paying)

      Complete tools are available to manage all your monitoring, social media marketing, influence and e-reputation. I have benchmarked this tools and will soon be writting a post on paying professionnal social media marketing solutions. As this topic concerns free tools I will just tell you about two wonderfull tools your can try :
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